The right week
There's no rush. Once the family is home and the visitors have thinned out, a gift is company for the long afternoons. The first month is all good timing.
For the newest arrival
Pick the recipient, the direction and the amount; add a card in your own words. Our team designs and assembles the rest.
Starting at $75
Shown for inspiration; the basket you order is built from your choices.
The arrival
Pick what the family needs most right now — keepsakes to remember the week, newborn basics, or comforts for the new mom — set your budget and write the message yourself.
There's no rush. Once the family is home and the visitors have thinned out, a gift is company for the long afternoons. The first month is all good timing.
Keep it warm and short: the baby's name if you know it, a word for the parents, and an offer they can take you up on. The card assistant can help if you're stuck.
The baby, the new mom, the parents or the whole household — before or after you know whether it's a boy or a girl. Pick the direction that matches: newborn essentials, comforts for the mom, or a keepsake for all of them.
For a hospital, put the ward and room in the delivery step and check the hospital's rules on flowers and food. For a home, the family's name is enough for the door.
About the budget
Your budget sets the size of the assortment, the presentation and the number of items for the baby and the parents.
A small, thoughtful gift built on your recipient and direction.
More in the basket, presented with more care, with added items for the baby or the parents.
Everything the family could want, in a premium container with keepsakes to match.
Los Angeles, straight numbers
Los Angeles, straight numbers · Our studio · Verified 2026-09-22
How it comes together
Nothing is pre-packed. When your order arrives, your recipient, direction, budget, dietary notes and add-ons guide what goes in and how it's presented.
Each piece is chosen to suit the recipient and direction, assembled, and finished with care.
A final check before packing; local deliveries travel with our own drivers.
If flowers or a perishable item aren't available, a comparable one takes its place and the gift keeps its size, look and value.
Which exact products go in depends on the season; the gift is still built on your recipient, direction, budget and add-ons.
Corporate baby gifts
One gift, many recipients: branded cards, separate addresses and a single bill.
Place a corporate orderWhat you're sending
Your recipient, direction, budget and additions decide the contents. The basket is built from these product groups.
Every basket is put together individually, so exact items depend on what's available. If something must be swapped, the team picks a replacement that keeps the theme, the purpose and the value of the gift.
Alcohol is added only when selected as an optional extra and where permitted; the recipient must be of legal drinking age and photo identification may be requested on delivery.
Eight starting points
A direction is the theme of the gift, not its contents. Pick one below, then choose the actual items and the container in the builder.

Gift inspiration · 01
A first outfit, a photo prop and one thing to keep forever.
Choose the recipient first →
Gift inspiration · 02
Gentle baby items in cream, beige and soft grey.
Choose the recipient first →
Gift inspiration · 03
Baby wash, lotion, a hooded towel and a soft brush for bath time.
Choose the recipient first →
Gift inspiration · 04
Organic skincare, bamboo fabrics and naturally minded baby pieces.
Choose the recipient first →
Gift inspiration · 05
Mom's essentials — and a few baby basics to go with them.
Choose the recipient first →
Gift inspiration · 06
Bibs, bottles and burp cloths for the feeding routine.
Choose the recipient first →
Gift inspiration · 07
Baby items in soft neutrals, something for the family to eat, and a keepsake.
Choose the recipient first →
Gift inspiration · 08
The premium basket — elevated fabrics, keepsakes, heirloom toys.
Choose the recipient first →